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Lifetime achievement award presented tonight in NYC.
April 29, 2010
By: TOM BRANNA
Editor
At the 2010 Edison Awards Gala in New York City tonight, former P&G chief executive officer A.G. Lafley will be honored with the Edison Achievement Award. Lafley is being singled out for his use of an open innovation strategy to drive his company’s new product success rate fivefold from the national average (10%) to 50%. The Edison Awards is a peer-review honor voted on by approximatley 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG). Th...
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